15 Feb Prestigious, exclusive, refined: International Artistic Perfumery goes on show in Milan
Milan, 15 February 2017 – There is now just over a month to go to the 2017 appointment with the world’s Artistic Perfumery: for nine years, the international community has been gathering together in Milan on the occasion of Esxence – The Scent of Excellence to build new business and make perfumed discoveries in the field of the most refined olfactory culture. From 23 to 26 March, the more than 5,000 square metres of exhibitions space available in The Mall will be hosting the increasingly numerous public (more than 7,000 visitors registered at last year’s edition) of business operatives and enthusiasts of this magical sector, with its ability to charm with stories, emotions, innovation and big names, but also to constitute a significant category in economic terms (in Italy alone, in 2015, originally authored alcohol-based perfumery accounted fro approximately 12.5% of the total category, with a value of €130 million).
THE BRAND LIST AT THE 2017 EDITION
No less than 190 perfume houses will be present, either directly or via their distributors, showing the excellence of the international Artistic Perfumery sector at this year’s edition of Esxence. All of them are brands selected during the candidacy phase by the Technical Committee – comprising eight anonymous experts + one President – on the basis of the quality of their olfactory proposals, their criteria of distribution and the consistency of their concepts with the Artistic Perfumery scene, ensuring a great display area that enables only a fine selection of exhibitors to be offered to the visiting public, an exhibition area that is set to house a coming together of all the leading names in this perfumed world: on the one hand the main brands, names that are already familiar, consolidated market presences (40% of the brand list), and on the other hand the new proposals, the Spot Lights, or new up-and-coming brands (60% of the total). It is this significant statistic that confirms the Milan event as the most prestigious setting for any official new launch on the international panorama. The foreign component accounts for some 70%, mostly coming from Europe, but also from the United States and the Middle East, evidence that this salon has already established its world-level leadership and vocation.
The up-to-date version of the brand list is available at www.esxence.com/brandslist.html
THE CONCEPT
In the very heart of Milan’s most modern skyline, the Artistic Perfumery Salon will welcome the public to an evocative exhibition concept designed to conjure up the impression of a corner of earthly paradise. The Garden of Eden is the purest dimension of creativity and of the expression of imagination, with all the potential to reawaken senses that can only perceive the most harmonious and refined or fragrances when they are her: an enchanted universe where everything has its beginning and where we would all like to return, as in a dream, where our thoughts take to the wing and the forces of creation make every receptor vibrate. Artistic Perfumery is the key to enter this perfect world and Esxence is the appointment that enables professionals and enthusiasts to access it once every year.
ESXKIN – THE EXCELLENCE OF BEAUTY
There is more to this than fragrances alone: once again tis year, the Salon’s exhibition space also hosts the special section dedicated to skincare, Esxkin – The Excellence of Beauty. This is a space where the exclusive starring role will be played by international brands of significance for innovative formulae, effective ingredients and an original approach to the cosmetics sector, as testified by particularly interesting concepts and stories. At the moment, the presence of 19 cosmetics and make-up brands has already been confirmed, ten of them coming from abroad.
THE EVENTS AGENDA
Once again for the 2017 edition, Esxence confirms its mission to promote olfactory and cosmetics culture with a rich agenda of meetings and workshops targeted specifically at both professionals and – above all – the general public. Every appointment in the events agenda is completely free of charge and open to all visitors to the Salon. Authoritative international experts, authors of important publications and journal articles, researchers and scientists will offer the public round tables and lectures, workshops and discussions that will analyse specific aspects of the sector, but also evolutions, trends and innovations, without forgetting their history, creativity and permutations and combinations in the world.
The participation of guests with a recognised reputation on the world fragrance scene ha also been confirmed this year, from the Osmothéque, the international perfumery conservatoire based in Versailles, to the training school and consultancy company Mouillettes & Co and from the international guru and author of the perfumery bible Fragrances of the World Michael Edwards to the enfant terrible Christophe Laudamiel, who will present his Fragrance at Esxence. For the third year running, the Esxence conference room will be the official stage for the announcement of the finalists of the Art and Olfaction Awards, the prestigious, Los Angeles-based prize for independent creators of Artistic Perfumery.
The updated events agenda can be viewed on the website.