SEPTEMBER 2026
Esxence presents
Esxence Boutique, the new stop for Esxence at Milano Beauty Week 2026
An exclusive space dedicated to Esxence brands
Esxence Boutique opens its doors within one of the Milano Beauty Week hubs on September 19 and 20, 2026, offering brands already participating in Esxence the opportunity to extend their visibility and reach a new audience: that of MBW visitors, curious enthusiasts, and end consumers.
Esxence Boutique is a moment of olfactory culture, more than a simple commercial showcase: an occasion to tell the story of one’s brand directly to visitors, sharing stories, inspirations, and the artisanal heritage that makes artistic perfumery a true art form in every respect.
A natural continuation of Esxence 2026, hosted in an outstanding location among the MBW venues and within the program of one of the most followed beauty events in Italy.
The numbers from the latest edition of Milano Beauty Week:
- more than 275,000 visitors
- 500 activities linked to the event’s program
Date: from September 19 to 20, 2026
Location: Palazzo Bovara | Corso Venezia, 51 Milan
- Access to Esxence Boutique as an exhibitor is reserved for brands that have already participated in Esxence: an exclusive continuity designed to add value for those who have already chosen to be part of the community
- A space set up to guarantee visibility and direct contact with visitors for the entire duration of the event
- An opportunity for the brand to meet visitors in person, share its olfactory story, and build direct relationships with an audience genuinely interested in the world of artistic perfumery
- Moments dedicated to visitors for discovering olfactory culture, in collaboration with the Italian Perfumery Institute and the brands present at Esxence Boutique
- The number of participants is limited to ensure a high-quality exhibition and a carefully curated selection of brands present
NOVEMBER 2026
Explorers by Esxence | Cosmoprof Hong Kong
From the pilot edition to the first full edition, designed to evolve even further
Asia is the fastest-growing market for artistic perfumery. With Explorers by Esxence, we bring a curated selection of brands to Hong Kong, right into the heart of one of the world’s most sophisticated and dynamic markets. Cosmoprof Asia is the leading international B2B trade fair for the beauty industry in Asia, held every year at the Hong Kong Convention & Exhibition Centre: the 2025 edition welcomed 64,761 professionals from 140 countries and 2,688 exhibitors from 46 nations, confirming its position as the preferred gateway for beauty brands looking to enter the Asia-Pacific market. After the 2025 pilot edition, 2026 marks the debut of the first full-scale edition of the Explorers by Esxence project: a significant leap forward in ambition, scope, and experience for participating brands.
Date: November 11-13, 2026
Location: Hong Kong Convention & Exhibition Centre
- A more refined setup and clearer visual communication, guiding visitors directly to your brand and enhancing the overall experience within the hub
- Targeted outreach to buyers: designed to facilitate contact with the right professional audience, at the moments that truly matter for your brand
- A stronger spotlight on niche perfumery, with a more prominent dedicated space within the pavilion
- The number of participants is limited, to ensure a high-quality exhibition and a carefully curated selection of the brands present
- Possibility of participation through the ICE Agency (Italian Trade Agency) for Italian brands